• What's Out There?
  • Your Career Diagnosis™
  • Your Brand
  • Your Process
  • About
  • Blog & Podcast
  • Contact

Your Brand

Your Brand

  • Your Career Diagnosis™
  • Your Process

Tinker, Tailor, Soldier, Spy

What's your brand, what do you do, what service, experience, expertise will you provide, what problems will you solve or what objectives or goals will you achieve?

Today, as a physician, your brand revolves around your practice. You're a skilled surgeon, an expert diagnostician, your patient skills are exemplary, your bedside manner is envied. But, overall, you're an expert and a problem solver. 

However, while all those attributes are admirable in a practicing physician, how do you translate surgical skills into management skills or product development skills or team leadership... ? First, you realize they do translate. Most successful people have a common failing, that is, a failure to realize the broader value and complexity of what they do so regularly, so effortlessly, so well. 

That's where personal branding comes into play. From your Career Diagnosis, you listed various skills and areas of knowledge and personal interests, perhaps even passions. Those elements provide the basis for your branding. By drilling deeper, by explaining skills, knowledge and interests with examples, and by moving away from simply what you did, to the reasons you did what you did, to how you use certain skills and knowledge, and to the outcomes of their use, you paint a stronger picture of action, of accomplishment. The key to defining your brand is to define your accomplishments from a value perspective.

Consider your branding like a political campaign. You establish a basic message and then you consistently support that message through various media and materials. And whether your career objective is to find a job in an organization or to build a consulting based activity or business, the process and the value of branding is consistent with whatever pathway you elect to follow.

Branding elements range from your resume to your business card, a web site or marketing materials, Once we refine your brand definition, we will select media and materials that are appropriate to support how and what you present to those you want to work with or for. However, to return to the political campaign analogy, if you summed up the strength of nearly every political campaign, it's not about policy papers, not about endless speeches on important subjects, or fancy brochures or email pieces - It's about what politicians call their stump speech. That 30 second sound bite that catches attention and succinctly tells the listener, this is my brand... this is what I'm about. 

As I develop client materials, I will always say the two most important items I will produce is first your Stump Speech and second, your business card. Those two items are what you will almost always use to first present your brand. Everything else is secondary. 
BUY THE BOOK ... My book represents an essential implementation guide for any physician planning to transition to a nonclinical career. From Resume Development to Stump Speeches, Networking Development and Meeting/Interviewing Management... all the tips, tricks, insights and specific how-to's you'll need. Buy it on Amazon HERE: 

RFP Physician Career Services, LLC copyright 2018 all rights reserved. third_Evolution™
 |   Voice & Text +1 720-339-3585. Email us at info@thirdevo.com
Merchant Equipment Store Credit Card Logos
  • What's Out There?
    • What Is the Right Job For You?
    • Career Action Steps
    • What About Income
    • Consulting
    • Executive Leadership
    • Healthcare/Medical Policy
    • Physician Entrepreneur
    • NonProfit
    • The Truth About Recruiters
    • I don't have a Medical License - Now What?
      • the Physician Advocates
      • Who We Are...
      • What We Do...
      • the Advocate's Process
      • Critical Issues
      • Expert Perspective
  • Your Career Diagnosis™
    • Your Brand
    • Your Process
  • Your Brand
    • Your Career Diagnosis™
    • Your Process
  • Your Process
    • Your Career Diagnosis™
    • Your Brand
  • About
    • Why work with Bob Priddy
  • Blog & Podcast
  • Contact